
Apple's push will be, according to sources speaking with 9to5Mac, be an app ecosystem currently codenamed "Healthbook." This app and connectivity suite will allow Apple's products to collect fitness data. This data consists of bits like steps taken, miles potentially walked, and therefor calories burned.
These same pieces of data are already collected by a large cross-section of apps out today, but it'll be Apple's push specifically that connects it all to a new device: the iWatch.
The name iWatch is also, of course, just a code-name for the device that very well may be revealed before the end of this year. With Healthbook, Apple intends to make the connection to your healthy living regiment pre-installed, taking the rest of the health and fitness hardware market out to lunch without paying for the tip.

iWatch concept by Martin Hajek
It's suggested this week that Healthbook will be able to help collect and make use of vital signs from a user, this including blood-related items, hydration levels, heart rate, and of course, blood pressure. The entire suite of sensors will be accounted for in some more custom-made processor architecture, just as the iPhone 5s's M7 motion-coprocessor did, so too will new bits account for in the near future.
Also according to Mark Gurman, iOS 8 is code-named "Okemo" after a Vermont-based ski resort. It's here that the iWatch will be born, in a tie between the processor, it's co-processors, and the software which will make sense of all the data.
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